Mobile Apps
Cadence
A cross-platform iOS and Android app built for engagement — one codebase, both stores, offline-first, with the analytics to keep improving after launch.
Challenge
A startup needed to launch on iOS and Android quickly with a small engineering team — without doubling effort across two native codebases — while still feeling native and supporting offline use where connectivity was unreliable.
Approach
We chose React Native with a shared TypeScript codebase, dropping to native modules only where performance demanded it. Engagement was designed in from the start: push notifications, offline-first data with conflict resolution, and a frictionless onboarding flow to minimise drop-off at first launch.
Solution
A single codebase shipped to both stores via Expo, with offline data sync, push notification infrastructure, in-app analytics instrumentation, and a CI pipeline that submitted to both stores on merge. The analytics layer gave the team the signal they needed to iterate on engagement after launch.
Results
Launched on the App Store and Google Play from one codebase, on schedule
Day-30 retention reached ~60% in early cohorts — representative of the engagement this build approach targets
Offline sync kept the app fully functional in low-connectivity environments
Analytics instrumentation gave the product team clear post-launch iteration signal
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